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“The SPIKES Bot platform enables new fans to break down the complexities of athletics. The simple and interactive Skype interface will allow our bot users to explore, follow and receive real-time updates based on their specific interests. Fans can learn or go deeper into the sport.


Spikes Bot in action (Skype)


“Launched as the IAAF World Championships London 2017 are set to begin, the bot enhances the experience of the fan, regardless of whether you are at home watching on TV, on the go trying to keep up with the action, or in the stadium getting additional background.

“Businesswise, we are also learning in real time what fans are interested in, to optimise the coverage of our sport to best feed fans’ appetites,” concluded Gers.

The SPIKES Bot will bring you up close and personal with all of the action from the IAAF World Championships. Updates from Skype will include videos and images of the most breathtaking moments, all served directly to you, as well as 'Live View', a one-click way to get updated with live reports directly from the Olympic Stadium in London.

The SPIKES Bot also lets you customise which athletes and specific competitions you wish to be updated on through the 'My Spikes' watch-list. And if you want to share the excitement with your friends and family, simply add Spikes to your group chat to begin the action.


SPIKES bot in action - desktop (IAAF)


While the championships don’t begin until 4 August, add the SPIKES Bot to your contact list today by searching for “SPIKES Bot” in the Skype Bot Directory, read the bot’s profile and terms, and then click 'Add to Contacts'.  From today you can view completion schedules, set your preferences, and get up-to-date with your favourite athletes.

To learn more about bots and in which countries they are available please visit the Skype FAQ and Skype Bots feature page and to read the Skype Blog about the SPIKES Bot click here.